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June 7, 2021

8 ways to increase retail sales in your Shopify store

Following the pandemic, all businesses have moved online and there is more competition amongst e-commerce brands than ever before.

The traditional ways of attracting customers over the internet such as SEM and social media marketing are much less effective because everyone is doing it; there’s a bidding war between brands looking to come up on Google before their competition, and customers are fed up with being spammed every time they go online. 

Brands need to find other options to gain new customers, drive revenues, and increase sales. With that aim in mind, I’ve created a shortlist of 8 things that you can do to increase your profits and gain more repeat customers in your online store. 

8 tips to increase your sales on your Shopify store

1. Streamline your website

Whenever we go to the shops, we want to be able to find our way around easily and get what we need as quickly as possible. We want products to be organised in a sensible way so that they’re easily accessible. The same goes for online shopping.

If a customer goes onto your site and everything is jumbled together without a coherent order, they’ll give up searching for what they want. However, if you present your products in a clear and organised way, they’ll be able to get straight to what they want and make a purchase. 

Aside from organising your products into clear categories and sensible orders, you can also group your products together in collections to present complementary items to customers all at the same time.

This increases the chances of them seeing more of what they like and buying more than they originally intended, increasing your Average order Value (AOV).

Creating bundles of products is an even more effective way of doing this because if you group several items together and make them easy to purchase all at the same time, customers are much more likely to take the plunge and buy them all, even if they didn’t originally want one or more of the products in the bundle.

You’re guaranteeing more sales and saving customers time and hassle, which they’ll love you for. 

2. Change your attitude to out of stock items

There will always be some items that are more popular than others in your online store, so it’s always a good idea to stock up on your most popular products instead of waiting for them to go out of stock.

This may seem like obvious advice, but it’s always good to keep it in the back of your mind. Unfortunately, it is inevitable that some items will always go out of stock from time to time, but there are many ways to deal with this issue. 

One very effective way to ensure that you make a sale even when the item a customer is looking for is out of stock, is by suggesting an alternative product to them when they attempt to add to the cart.

This process, called cross-selling, involves offering an alternative item to what they originally wanted, driving up your revenues and increasing the likelihood of making a sale.

Instead of leaving the customer to click away from your website when they can’t find what they’re looking for, seize their attention and offer them something else there and then.

Another effective tool in saving lost sales due to stock shortages is by taking the customer’s email address and notifying them when the product they want is back in stock.

This not only increases the likelihood of them coming back to your website to make a purchase in the future, but also allows you to add them to your email marketing systems, keep in contact with them and offer them further incentives to buy from you.

Take the issue of stock shortages, and turn it into a way of gaining new leads and customers!

3. Offer top-quality customer service

For anyone who has spent even a day working in retail, the line ‘the customer is always right’ may be the biggest cliche going. It is repeated so often that it’s almost a bad joke.

However, the bottom line is that having top-notch customer service and being on hand to help out with their needs and queries will make the difference between gaining a repeat customer and losing a sale. 

Have customer service channels visible and always available on your website to ensure that if your customers have questions or complaints about your products, you can deal with them as quickly and efficiently as possible.

Set up a chat bot or email system for easy communication, and ask them to rate your service so you can improve for your other customers.

If they have a positive experience dealing with your company, they’re much more likely to come back and buy from you again. It’s an incredibly easy way to keep your customers happy and loyal.

4. Highlight the positive experiences of your other customers

Not only will good customer service bring back loyal customers, but it will also increase the likelihood of the people happy with your service telling their friends and family about your brand.

Word of mouth is the most effective means of bringing new customers to your business by far – one study has found that 92% of people trust the recommendations of other customers, compared to around 20% for traditional ads.

Ensuring that you offer top-quality products and customer service will ensure that your customers talk about your brand favorably, but there are other ways to ensure that your potential customers are seeing positive feedback about your brand. 

The most common way for businesses to highlight the positive experiences of their customers is through a prominent review section on their website.

Nowadays, customers won’t just trust ads – they’ll want to read up what other people are saying about the product they’re interested in. Therefore, having positive reviews front and center on your website will greatly increase the chances of a sale being made. 

5. Encourage your customers to talk about your brand

As I said above, people trust people, and getting your customers to talk about your brand with their family and friends is the perfect way to guarantee that you’ll have more interested potential buyers coming to investigate your website and make a purchase.

Best of all, you’ll have acquired these leads at no cost to you because they’ll be visiting your website after being sent here by a third party, your existing customers, driving down your customer acquisition costs.

While you can let this happen naturally, you can also motivate your customers to get talking about your brand online in various different ways. 

One way you can go about this is by putting options for customers to share their experiences on social media directly from your purchase thank you page, so you’re grabbing their attention right when the sale is fresh in their minds.

Another way to engage them online is to create social media competitions asking them to share or tag their friends in posts for a chance to win free products, discounts and more.

Some brands offer membership reward schemes if their customers refer their friends and family to make a purchase, and offering rewards and discounts like this can be the perfect way to keep your customers loyal, give them a feeling of belonging within your brand community, and gain new customers at the same time. 

6. Keep customers in your email marketing systems

Once your customers have made a purchase, the single most important thing to do is to keep them loyal and coming back for more.

Repeat customers are many times more likely to make a purchase than new buyers, and keeping your community of fans loyal is key to the success of any business. 

One effective tool to keep your customers coming back to your business is by offering them discounts and rewards.

Sending them emails notifying them of sales, new products, and offering them exclusive deals is the perfect way to make them feel valued by your brand and keep them buying from you, not your competitors.

You can also send them little gifts in the form of discounts on special days like holidays or their birthday to show them that you value them, or create a rewards program that lets them accrue points and discounts with every purchase they make.

This gamification will motivate them to keep coming back to you at no extra cost. 

7. Cross-sell at checkout

When your customers come back to you or are buying for the first time, an easy yet powerful way to increase your AOV and drive revenues is by offering complementary products when they go to checkout.

This process is called cross-selling, and involves adding related items to a customer’s basket to increase the value of the sale.

By suggesting one or two items to add to their basket before they make a purchase, you can easily sell an extra product that they would otherwise have not considered, streamlining the process to make it easy for them to add to the basket with just one click through a pop-up. 

It is important to strike the right balance here because if you bombard them with extra products they might change their mind about their original basket, and click away.

Offering them a couple of small complementary items to match their existing basket is the right thing to do, especially if you can create a pop-up with a small message about how the additional item can benefit their existing basket alongside a single ‘add-to-basket’ button.

In this way, you’ll show off the benefits of what you’re offering and make their lives as easy as possible when it comes to adding it in. It’s an easy way to drive sales with minimal hassle!

8. Cross-Store Sell to implement new items in your store

Finally, there is a way to boost your average order value and integrate new and complementary products into your store without having to worry about inventory management costs or delivery hassle.

It’s the perfect way to drive your sales and AOV. We call it Cross-Store Selling with brand partnerships. 

Partner up with like-minded brands on Shopify and integrate their items into your own storefront through the CrossMystore software.

By acting as a retailer in your brand partnerships, you’ll be able to increase your AOV by offering a wider range of products in your store and encourage your customers to buy more from you.

Partner up with like-minded brands on Shopify and integrate their items into your own storefront through the CrossMystore software.

By integrating products complementary to your existing collections, you’ll cover more niches, giving your customers everything they need in one place and providing a more complete, hassle-free shopping experience to save them time and keep them coming back for more.

For example, a clothing company partnering up and selling the products of a brand that specializes in shoes will allow customers to buy a whole outfit then and there from the same storefront, encouraging them to spend more and making their lives easier. 

Best of all, you won’t have to worry about the product development and storage costs you’d normally incur when adding in new products; with CrossMystore, the supplier keeps hold of their own inventory and deals with deliveries, so you don’t have to spend any time or money managing their products yourself.

You get on with the business of selling, they send out their products, and our software does the rest!

It’s instant and automated, with no hidden costs so that the commission from any of their items you sell is net profit for you. 

As you can see, there are a whole range of ways you can break the bidding war deadlock of online retail, getting around the problems of having to pay for ads online and gaining new customers, cutting down on costs, and driving sales in your store with ease.

If you want to find out more about how you can grow your business with less risk and more reward, sign up to CrossMystore today, and watch your profits grow!

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