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June 16, 2021

Forget about dropshipping, it’s time to start Cross-store selling

I’ve explained the differences between dropshipping and cross-store selling in another article, but I want to talk about this subject a little bit more. As you might recall, dropshipping is a strategy in which the retailer accepts the customers’ orders but does not actually stock the goods they sell.

Instead, they transfer the orders to a supplier such as a manufacturer or a wholesaler, which is then responsible for shipping the order to the customer. In many ways, then, it is very similar to cross-store selling, but the latter option has a number of key advantages over dropshipping that will make you want to swap over to our new collaborative sales strategy.

Why you should start doing cross-store selling?

Here at CrossMystore, we understand that it can be daunting to start using a new sales strategy to replace your existing methods; sure, dropshipping might be working out alright for your business, but you need to ask yourself if it is really the best option to help your online store grow and develop in the future. 

Nowadays, customers are expecting speed and good quality products and delivery when they order online, and dropshipping is being seen as more and more inefficient.

Since the retailer outsources the item storage and delivery of the items they sell, they have no guarantee that their customers’ products will arrive on time or in good condition; the warehouse, since they aren’t a part of the retailer’s company, don’t care if they’re sending damaged goods, and all the blame will be directed back to the retailer since they are the only point of contact that the customer has.

On top of this, there is often little synchronization between the retailer and the inventory storage facility, meaning that customers sometimes end up ordering items that are already out of stock, and order fulfillment information takes longer to process. 

What are the main problems of dropshipping?

All in all, dropshipping can end up causing more problems in the long run. The combination of long order times and bad packaging can easily lead to cancelled orders and bad reviews, which can cripple any ecommerce business. Thankfully, with CrossMystore, there’s a better way!

What we offer is a platform where brands can partner up in ways similar to traditional dropshipping collaborations while avoiding the problems I listed above.

We call it cross-store selling, and it is the perfect option for any e-commerce business, no matter how small or large, which is looking to enhance their existing sales strategy, reach new customers, and cut down on costs. 

As with dropshipping, cross-store selling involves one brand selling products that they don’t stock themselves to their customers. Brands partner up, with one acting as the supplier and providing some of their stock for their partner, the retailer, to sell amongst their own collections.

However, our sales strategy is superior to dropshipping in multiple ways. Firstly, the retailer has a guarantee that the items that they’re selling will be delivered on time and in good condition.

They don’t just sell products from any old brand; they can browse our entire directory of businesses and choose which one they want to partner with, and the relationship is completely transparent so that the customer always knows which products are from the supplier in the retailer’s store.

Therefore, the supplier brand has a vested interest in delivering their goods on time because they want to present their brand in a good light to the customer. Our system is also completely commitment-free, so if you dislike the way your partner is handling their stock, you can remove their items from your store with ease!

The problem of synchronization is also solved with cross-store selling, because the CrossMystore software automatically and instantly transmits stock and order information between brands, saving a lot of time and hassle.  

Why you should start using CrossMystore solution?

However, while not only solving the problems of dropshipping, there are numerous other benefits to cross-store selling that the old sales strategy could never provide.

It is more than just a simple sales agreement; with CrossMystore, you’ll take your partnership with other brands to a whole new level, and reap the rewards.

Customers of your partner will see you stocking their products and be drawn to buy from your store, and you’ll share in their shopping history and details so you can add them to your own marketing channels.

You’ll be able to integrate your partner’s products into your own collections, providing more options for your customers and increasing your average order value. This especially works if you include items complementary to your own, as you’ll be offering your fans everything they need all in one place and saving them time and hassle.

It’s the perfect way to keep your customers loyal and coming back for more. Best of all, it’s completely commitment-free and there are no hidden fees between you and your partner – you sell their products and take commission, minus the contracts and costs associated with normal dropshipping. It just makes sense!

If you use dropshipping in your current sales strategy, cross-store selling might just be what you need to take your business to the next level.

Sign up today to try it out for yourself, and I promise you that you won’t look back!

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