Before understanding the ‘how’, let’s talk about the ‘what’.
How can it help you motivate sales for your business? It’s very simple. The complementary articles optimize and build on the original product so that the shopping experience of the customer is much more complete.
Now, for this cross-selling strategy to be effective, it requires prior planning. The challenge is making sure that the customers feel that the brand understands their needs and, as a consequence, is capable of adding additional value to their purchases.
Differences between cross-selling and up-selling
Up-selling is another technique that helps to compliment the customer’s shopping experience. It’s principal difference to cross-selling is that it doesn’t look to add complimentary products, but offer a better and more expensive choice to the product that the customer has selected.
The objective of both strategies is to increase the sales value of each client.
Benefits of cross-selling with other brands
- Increasing the number of items bought by customers in a single sale is the main advantage of cross-selling.
- By offering complimentary products to add to their existing basket, you’ll save on delivery costs since you’ll only have to manage a single order.
- The predictions about the interests of your customers will help to keep them loyal.
- Improving the experience of the customer will increase their faith and interest in the complimentary products offered in their basket, and they’ll end up buying them.
Examples of effective cross-selling and brand partnership
The key to effective cross-selling is in predicting the habits and interests of your customers. Here are several examples which will help you try out the technique:
- Include product suggestions in an email or newsletter to your customers with new offers or complementary products.
- Take advantage of your customers’ purchase information (purchase history or products in their wishlist) so you can predict what products will compliment their interests.
- Add related products to your ‘Thank You’ page after a purchase which complement their basket.
- Support your cross-selling strategy with advertising. Retargeting can be very effective if you use product information and product targeting to create complementary product offers with ad campaigns.
Do you really want to continue losing money by not taking advantage of Store-Cross selling?
Now that you know everything about Store-Cross selling, use it to increase the average size of your customers’ purchases, taking advantage of their buying habits to create sales predictions and trends.